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Data Strategy — Driving modern businesses to excellence
For those who prefer the TL: DR version. Why is data strategy important? Well, to make proper use of data collected so that insights can be derived, and decisions can be made.
Today, data plays a supremely vital role in companies. From increasing sales and revenues to setting internal processes, data and data strategy will shape how C-suite executives make decisions.
In early 2021, I was hired to head up the marketing for a company looking to increase sales for BI (Business Intelligence) consulting services and an enterprise SaaS (Software as a service) tool for data visualization. While I was wooed by buzzwords such as ‘Machine Learning in my interview for the role, I soon realized the impact that data can have on organizations and how crucial it was for businesses small and large to keep track of their data while ensuring crunching these vast amounts of spreadsheet aids them in making ‘better quality decisions and maximize returns for their businesses.
Forays of data in business
For me, it began with a video of Jeff Bezos. This was a video on why CEOs should sleep 8 hours a day or more. It had little to do with data analytics quality of life and work-life balance. However, my takeaway was how the chairperson of Amazon and Blue Origin uses data to analyze…
